Why Using an Agency is Better Than DIY Google Ads
By Brad Timofeev
As a small business owner, you’re likely very comfortable with DIY. You’ve jumped into the deep end and learned by doing as you built a successful enterprise. That resourcefulness and grit serves you in good stead because running a small business isn’t easy!
You also know that an online presence is crucial. After all, 96% of people learn about local businesses online. Still, with 200 million active websites online, it can be hard to know how to cut through the noise and get found on Google. Even more difficult is finding the time to learn about best practices, navigate Google’s interface, and implement what you’ve learned. That’s a full-time job all on its own! That’s why we recommend working with trusted advisors to take the guesswork out of Google ads.
Potential Drawbacks of DIY Google Ads Management
Some people estimate that it takes 100 hours or more to learn how to run Google ads effectively. If you only have a few hours to spare each week that could take you almost 8 months. And that’s only to get up to speed.
Google is dynamic and ever-changing so you’ll have to continue to spend time adjusting to updates. Without extensive experience, you might not be aware of the latest strategies and tactics to maximize your ad performance. In short, understanding the intricacies of Google Ads can take time and effort, leading to potential mistakes that waste your time, money, and energy.
Key Advantages of Hiring a Digital Marketing Agency
Advertising on Google is becoming increasingly sophisticated. From local listings, to keywords, to a holistic E-E-A-T approach, there’s a lot to consider when building an effective Google advertising strategy. Google Ads experts can help you navigate the complexities of Google in a way that’s most effective for your business. In fact, working with a trusted agency should be a collaborative experience where you combine your industry experience with theirs. Here’s what you can expect:
A team full of expertise and experience: You’ll instantly grow your marketing resources by the multiples! Agencies have dedicated teams with in-depth knowledge of Google Ads platform features, best practices, and industry trends. They’re able to instantly leverage advanced techniques like audience segmentation, and conversion optimization to drive results fast. You can ditch the guesswork of learning from scratch and rest assured that your campaigns stay optimized and effective.
Solid data analysis and insights: The marketers at agencies are fluent in sophisticated data analysis tools to identify patterns, track campaign performance, and make data-driven adjustments that improve results. Agencies also often have access to advanced functionalities within the Google Ads platform, enabling them fine-tune your campaigns for better ROI.
Strategic planning: Avoid wasting money on trial and error in your keyword targeting, bidding, or ad structures. With an agency you’ll get a solid strategy right out of the gate that only gets better as your relationship grows. Agencies can develop comprehensive marketing strategies, considering your target audience and campaign goals, to maximize the effectiveness of your Google Ads spend.
Competitive advantage: Agencies offer a team of experts from creative, to keywords, to strategy. You’ll get an immediate competitive advantage in your market by creating highly optimized campaigns that deliver better results than DIY efforts.
Time efficiency and scalability: Managing Google Ads campaigns can be time-consuming, from the setup to the continuous optimization and management. Your agency takes this on, continually monitoring and optimizing so you don’t have to, freeing you up to leverage your expertise where it matters most for your business. Not only that, as your business grows, you can work with your agency to scale quickly, adjusting in real time without the time investment of learning, trial and error.
Work with An Agency that Takes a Holistic Approach
You’re an expert in your business. Hiring a Google Ads expert combines the best of both worlds so you can quickly rise in in the rankings by establishing yourself as a trusted business online. A great agency will take the E-E-A-T approach to align your content and help you rise in rankings.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a set of guidelines Google uses to evaluate the quality of content on websites. When you work with a great agency, they take the time to understand your business and your goals to communicate effectively online. This often translates to the E-E-A-T approach that can help you rank higher and attract more customers. Here’s how each part works:
- Experience: Google wants to know if you have hands-on experience with the topic. For example, if you’re a closet organizer, you want your content to reflect real-world experience with organizing and helping customers.
- Expertise: This focuses on whether the content shows you really know your stuff. Highlighting your skills, qualifications, and experience in your industry in an authentic way shows you’re an expert. For example, if you’re a DUI attorney, you’d want to include information that proves you’ve been handling cases successfully for years.
- Authoritativeness: Google looks for content that comes from a recognized authority in a field. You build authority by getting positive reviews, being mentioned on other reputable sites, or being well-known in your industry. The more people trust your expertise, the better.
- Trustworthiness: This is about making sure people feel safe when they interact with your business. Make sure your website is secure (like having an HTTPS connection), be transparent about who you are, and provide honest, helpful information. This will build trust with both your audience and Google.
For Strong Results from Your Google Ads, Work with a Trusted Agency
Your time and energy are not infinite. They’re precious resources that your business needs to thrive. Having success with a DIY approach is absolutely possible, but we’d like to suggest that it’s not going to give you the strongest return on your investment of limited time and energy.
Instead, find a partner that can leverage their experience and knowledge to start getting you meaningful results fast. At LeadPoint Digital, we value our relationships with every client and go above and beyond to generate meaningful results that help your business grow. If you’d like to end the Google ads guessing game, get more time back in your day, and generate more business, we can help. Contact us to schedule your free consultation!
