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How to Harness the Power of Storytelling (and Captivate Your Audience)

By Sarah Wardle Jones

“What’s your favorite movie?”

If you’ve been asked this question before it’s likely your eyes lit up before you launched into an impassioned answer. It’s the perfect conversation starter because who doesn’t love a good story?

Stories shape and define us. It’s the way we’ve made sense of our world, passed on information, and created a sense of belonging for millennia. If you’re a business owner looking to create an authentic connection with your audience, then it’s hard to compete with the power of telling a compelling story.

Understanding the Elements of Storytelling for Business

The idea of storytelling for your business can feel daunting. You’re in the thick of the action of running everything, after all! However, storytelling for business is simpler than you might imagine. A good story just needs three parts: a beginning, a middle, and an end.

Implementing Storytelling in Your Marketing Strategy

The wonderful thing about this structure is that you can implement it across your marketing strategy. Your business is likely brimming with stories and this framework will help you tell them in a compelling way. It works for social media posts as well as longer form pieces like brochures and webpages. Let’s break it down:

Get Help Telling a Story that Connects

At LeadPoint Digital, we’re committed to the craft of storytelling as much as we’re committed to getting results for our clients. With the right storytelling strategy, you can feel confident that your marketing strategy connects with the people you want to reach. If you’d like help telling captivating stories for your business, get in touch with us!

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