Start Your New Year with a New Digital Strategy
By Matt Brown
A new year is the season for fresh starts and big goals. It’s a great time to take stock of your processes and refine your strategies. It’s also the perfect time to optimize your digital strategy to reflect the ever-changing online landscape.
A good digital marketing strategy is dynamic and personalized so it can flex with changing trends and technologies so you stay ahead of the competition. If you don’t update your strategy, you can risk falling behind.
Getting Your Digital Marketing Mix Right
Digital marketing is so much more than a good website and an active social media channel. Successful digital marketing optimizes the different components of your online presence and ensures they all work together seamlessly. The mix and the approach are different for every business but there are six major components to consider when building the right strategy for your business.
- Brand + Reputation: This is the story you’re telling about your business. Getting this right ensures you’re clearly communicating your values, products, and services in a consistent way and building trust with your customers.
- Content Marketing: If you write blogs, thought leadership pieces on LinkedIn, or produce video content for social media, then you need a plan to guide your choices and drive results.
- Search Engine Marketing: Getting found online is make-or-break for most businesses. Search Engine Optimization is a continuous, and ever-changing set of best practices that works toward ranking in the top of your potential customer’s search results.
- Social Media: With so many options, it’s important to know which channels your audience uses and how to connect with them.
- Technical Functionality: Does your website or online presence work for you and your customers? Ensuring seamless experiences is a big part of a good digital strategy.
- User Experience: Speaking of experience, user experience is the name of the digital strategy game from customer service, to online content, to an intuitive and functional website.
New Digital Marketing Strategy for Your Best Year Yet
The goal of most digital marketing is to get found by the right people at the right time so you can do more business. A great digital marketing strategy expertly combines a mix of components that all work together for your success. A strong strategy has two parts:
- Tailoring the approach to each component to your specific needs and goals.
- Understanding how each component interacts with the whole to boost your online presence and drive more sales.
From building social media marketing campaigns, to optimizing your SEO, to smoothing out technical road bumps, a strong digital marketing strategy zooms into the details and zooms out to look at the big picture. It’s the best way to use your marketing dollars, time, and creativity for maximum results.
If you’re ready to build a digital marketing strategy that moves the needle for your business, but don’t know where to start, LeadPoint Digital can help. We have decades of experience running digital marketing campaigns and creating agile strategies for companies of all sizes and in almost any industry.
As a results-focused company, your wins are our biggest success metric. Ready to make 2025 your best year yet? Schedule your free consultation with one of our digital marketing experts and learn how we can help.