Innovation Prospers in Times of Despair

Crisis Leads to Adversity

Local broadcasters, professionals, and residents of Southwest Virginia created a 24/7 local information and call-in radio station covering COVID-19 – focused on educating the public and the impact local businesses are having nationally and locally. Completely volunteer-based, COVID Virginia airs on local radio station 102.5 FM WBZS.

On April 9, the Managing Partner of LeadPoint Digital, Brad Timofeev, was invited on the show to discuss how businesses can adapt and innovate their digital operations to survive during these times. Since the start of the pandemic, LeadPoint has been faced with an influx of requests for coordinating communications, website additions, updating business hours, and overall generating solutions for our clients to adapt their businesses and stay strong in the face of adversity.

Brad spoke with John Phillips, President at Roanoke – Blacksburg Technology Council, and commented on the challenges our clients are currently facing.

“You have two options: to move towards adversity or away from it. If you avoid adversity, then you play the waiting game and give up your control in this situation. If you rise to the challenge, you must innovate new ways to earn. Businesses are being forced to adapt to stay alive, therefore innovation and technology are evolving. That’s the positive in all this and what I truly look forward to working on.”

Many of our clients have moved towards adversity, they have collaborated with their teams and ours to invent new ways of operating their businesses. We are proud to help establish totally new business offerings like virtual programming and online classes, remarket products for the healthcare industry like Telehealth, and produce websites for companies innovating PPE products for our nation’s nurses and doctors.

What are Some Ways to Improve Marketing for Your Business?

Brad shed some much-needed light on marketing your business right now with these 4 tips:

1. The most important thing is to communicate your new business operations: hours, new services, new digital offerings, company policies, etc.
2. Make it easy for your audience to adapt – this is where innovation comes up to bat. How can you create new solutions for your customers to engage with you? Think eCommerce, online education, video chats, updating digital assets, etc.
3. Don’t exploit the crisis because it can be detrimental to your brand.
4. Help your community, your industry, and the world. How can you give back to others during this time?

“This is the time we’re rising from the ashes; we’re reinventing our ‘new normal’. The American market will become stable again, but it will be evolved for the better.”