Dealer Digital Marketing

Get More Leads

Whether it’s a Tier I or Tier IV customer, your audience is searching for used cars right now. If you’re not showing at the top of the search results in Google, you’re missing out on opportunities as we speak.

LeadPoint Digital continuously develops a list of relevant search queries for used vehicles, buy here and pay here, and auto financing. Our search engine campaigns micro-target every possible search related to higher tier Byrider customers. The result is capitalizing on the existing marketplace in your region.

Missed Opportunities Are Never Lost Opportunities

You’re not going to win every single opportunity that walks into your dealership, and the same thing can be expected online. However, missed opportunities are not lost opportunities.

LeadPoint Digital collects a database of people searching for used vehicles and financing in your dealership’s market. Not all of those searchers may visit Byrider.com or your dealership, but we develop customized advertisements aimed at considering your dealership during their vehicle search.

In addition, we work with Byrider.com to ensure we build a list of website visitors to your dealership pages that don’t complete the OLAF form. We continuously deliver them advertisements, incentivizing them to reconsider your dealership.

Grow Your Existing Business

Repeat customers are your best customers. It’s better to sell multiple vehicles to a customer or get numerous referrals from an existing customer.

LeadPoint Digital has devised calendars, campaigns, and content to get higher-tier followers and engagement from your social media pages. Resulting in repeat dealership visits, units sold, and natural growth of lookalike customers.

Generate More Awareness.

There is a cap to existing opportunities via search engines and remarketing, which is why awareness generation is imminent when developing a successful digital marketing strategy. A good awareness campaign generates more search queries, social followers and keeps your remarketing list full.

LeadPoint Digital leverages Byrider’s 15-second and 30-second TV spots with the precision of digital marketing. We have access to over 5,000 data points on your target audience that allows us to deliver them advertisements via internet streaming television (Hulu, YouTubeTV, Pluto, AT&T TV Now, etc.) regardless of what they’re watching, when they’re watching, or what device they’re watching on. The result is a reduction in advertising waste accumulated through the local network or cable providers, giving you a more targeted reach for your budget.

Gain Control of your Digital Marketing.

How can you make educated decisions without detailed reporting on your dealership’s digital presence? Most dealers are getting surface-level advertising statistics and not closing the loop with destination or goal-driven statistics.

LeadPoint Digital works with Byrider.com to fill in all the statistical gaps from your digital marketing efforts. We close the loop on your advertising reporting so you can see exactly what your ad dollars are doing for you. Not only do you get more data to make better decisions, but we also utilize that data to refine and optimize your advertising campaigns to maximize results.