British Company Features LeadPoint’s Cousins in Recent Article

Cousins Speaks on Her Career – And Marketing

Carrie Cousins, the senior digital strategist for LeadPoint Digital, was recently featured for her design and leadership expertise in an interview with 20i, an innovative British web hosting company.

In the interview, Cousins spoke of her longtime interest in design and writing — both dating back to her childhood. In addition to her design and digital marketing work for LeadPoint Digital, Cousins writes extensively about design — especially user experience design — for websites like WebDesignerDepot, Design Shack, and Fast Company.

Though she didn’t get a degree in graphic design, she sought out extensive training once she got involved in design during her days in newspapers. “I wanted to ensure that my visual ‘gut’ instinct aligned with some of the practical theory and technical skills to ensure that I was designing and not just decorating,” she said.

“One of the hardest parts of design is keeping up with trends”, Cousins said. “Visual evolutions seem to be happening on fast cycles,” she said. “The challenge is that a design can begin to look dated fast. This makes it more important than ever to be agile and create with an element of urgency.”

20i also asked Cousins about her marketing expertise. “Every business – from a micro-business to a small location with a few employees – needs to connect marketing to actual business goals,” she said. “It’s not enough to do marketing because ‘you should.’ Marketing with a strategy rooted in goals and outcomes will generate the best potential results. It’s ok to start with small goals and grow them with your business.”

Cousins also recently delivered presentations at the AAF District 3 Conference in Raleigh, NC; and was on the RBTC WoTech Women in Technology panel during Game Changer Week in Blacksburg, VA.

If you are interested in working with recognized leaders in digital design and marketing, contact LeadPoint Digital.